Hospitals with low revisit rates.
I met a director who was thinking about closing the hospital because the patient was not here for a long time. After the meeting with the director, we looked at what caused this concern and found the answer.
1. Low satisfaction with hospital treatment.
2. The head of the counseling office changes frequently, which can confuse patients.
3. The image and reality of the hospital shown online are different.
Those who read this article should think seriously about whether these three things apply to our hospital 병원광고
If there are no revisiting patients and only new patients due to low hospital treatment satisfaction, It’s like pouring water into a bottomless jar.
Most of the directors only care about the influx of new patients, and the part you need to pay attention to before the influx of new patients is the existing patient management. This part is so important that I want to emphasize it indefinitely.
The influx of new patients should be marketed to inform hospitals, and staff training and services should be provided to increase the revisit rate. You have to invest that much money and time.
If we can’t bring out such a difficult new patient to revisit, sales are likely to remain the same even if we spend a lot of marketing money in the future. 병원홍보
Hospitals with low revisit rates
1. What does it mean that there is no revisit?
The biggest reason for the absence of patients’ revisits is that they were not satisfied with the hospital service. Patients who have left like this may talk about dissatisfaction with their acquaintances or hospital services and treatment on the Internet.
This will rather hurt the hospital. Therefore, you must keep external dermatological advertisements and internal marketing in proportion and pay attention to internal management. 독일피엠쥬스
2. Does the actual image of the hospital shown in online marketing match?
In light of the case of many hospitals, even if the same dermatology marketing method is applied, the difference between where sales remain the same and where one more doctor is expanded and transferred is “internal service.”
Only when the images of dermatology marketing hospitals are shown online to match the images felt when receiving actual treatment, new patients introduced through dermatology advertisements become revisited patients.
3. Don’t the employees change too often?
Even if employees change too often, it can confuse patients who revisit, so you need to solve these problems quickly.
Why do you think employees change often?
Usually, you are most likely to quit due to work difficulties, so you should also take a look at which customers make the counseling staff quit.
And we need to know why such customers visit our hospital. Since there is nothing to benefit from the hospital’s point of view, you need to learn how to create a premium image one by one and practice it.
“We did the hospital marketing properly with contents that made use of our hospital’s unique characteristics, but sales don’t increase.”
“The new patient doesn’t revisit”. 병원마케팅
For those who say this, 99% of internal management is a problem.
For those who have invested money only in external dermatology advertisements so far and missed important points in internal management, please take a look at the article today and think about the internal management of the hospital.