How do patients search hospitals these days?
How do you usually visit before visiting the hospital? Today, I’m going to talk about how patients find and choose hospitals, and how they search hospitals.
It varies from patient to patient, but there are usually many people who search before visiting the hospital. There are differences by age group, but most people in their 20s to 50s search for it, and if they are over 60s, they visit a nearby hospital. 애드리절트
If I were to tell you about five stages of how patients would go to the hospital,
1. Detect abnormalities in the body
2. Search what my symptoms are
3. Search for the name of the disease associated with my current symptoms
4. Search nearby hospitals to treat this disease
5. Choose a hospital that will treat me well among the hospitals I found
You can see these five things.
The directors think, “When patients search, they will search for waist discs, right?” But patients often search for unexpected keywords. Usually, when advertising, the number of views is high, so they proceed a lot with the best keywords such as waist disc and neck disc (stage 3). However, a high number of views means that competition is fierce, and if competition is fierce, the price will rise further.
However, patients do not visit the hospital when they search with this keyword. Searching for a lumbar disc, for example, is to get information about it, not the search stage that I want to go to the hospital, so the keyword in the disease name search stage has high views, but it is expensive and has a low conversion rate.
If a patient searches for a hospital first, and thinks, “My back hurts from living in Gangnam, then where should I go?” You usually search like “Gangnam Waist Disc Hospital.”병원광고
These days, patients are so high that they even know how to treat them, so they search for Gangnam, lumbar disc, and Chuna treatment hospitals. But this person has a low number of views, but this person has a backache, wants to go to a hospital in Gangnam, and wants to get Chuna treatment, so if our hospital is a little more helpful for patients when searching for these keywords, he or she will go to that hospital without thinking.
병원마케팅 So marketing should be done with the detailed keywords that patients search for to choose a hospital. That way, first of all, it can reduce the competition, reduce the budget, and increase the conversion rate, so for hospitals, it can be a more efficient way to pick as many keywords as possible and advertise them.
Now, this is a more competitive marketing method to expose and control the keywords that patients search.